Advertisement Requirements for Asset Management Companies

Securities and Exchange Commission of Pakistan in the Circular No. 16 of 2021 dated 10 June 2021 has prescribed the requirements for Asset Management Companies (AMCs) about the advertisement related to equity schemes of an Open-end Collective Investment Scheme in print and social media. The Circular accompanies a standard format for the advertisement describing in detail the layout and font size of the advertisement. 

The Circulars states that calculation of return used in the advertisement shall be based on a minimum period of twelve preceding months on rolling basis. If an AMC launches a new fund, performance data of this CIS shall be presented only if the track record of last six-month performance is available. 

The AMCs shall immediately remove the outdated advertisement from print and social media. 

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